Kyle F. Reinson

A New Semester, Something to Yammer About

kylefreinson — Mon, 16 Jan 2012 21:01:53 +0000

This spring I am using Yammer as a course management system and so far it seems like students like it. Of course, plenty can still go wrong — but I like the way it emulates Facebook and is far less complicated (at least for me) than Blackboard. I can take assigned readings in the form of PDFs and make notations the students can see and I am encouraging them to do the same. Unlike Facebook, I think Yammer has a chance to be embraced for internal communication at many companies and organizations.

Prof. Kyle F. Reinson is trying Yammer to manage his course at St. John Fisher College

Tagged: College Teaching, Kyle F. Reinson, Reinson, Rochester, Social Media, social networking, St. John Fisher College, Yammer

Easy Listening

kylefreinson — Sat, 17 Dec 2011 09:37:16 +0000

Tagged: Kyle F. Reinson, Website Favorites

The Political Economy of Celebrity

kylefreinson — Thu, 17 Nov 2011 00:16:35 +0000

Here are all the expensive commodities, to which the rich seem appendages. Here is the money talking in its husky, silky voice of cash, power, celebrity

The Power Elite

C. Wright Mills (1956)

Local Television News Report - 38 Million Views

Mashup Featuring Antoine Dodson - 93 Million Views

The Advantage of Many Histories

kylefreinson — Thu, 03 Nov 2011 12:45:23 +0000

This film is an early example of an entertainment-education approach mixing a celebrity with a cause, in this case, “tolerance.” Yet, as you will see — in 1946 U.S. popular culture was still not willing to tolerate the Japanese. Listen to how a young Frank Sinatra suggested that the kids all get along. This was also an excellent publicity and brand-building effort for Sinatra. He used this song in his live performances for decades, but few people have ever heard the lyrics that were cut from the film.

Tagged: 1946, Entertainment-Education, Sinatra, The House I Live In

BUILDER Magazine’s Twitter Directory

kylefreinson — Tue, 04 Oct 2011 23:54:52 +0000

Here is a great resource put together by our friends at Hanley Wood. It shows how the use of Twitter is increasing in our industry. Of course, you can join the Twitter discussion and maybe you’ll make the list.

Tagged: BUILDER, real estate consulting, real estate marketing

Twitter Does Something Sort of Cool…

kylefreinson — Wed, 01 Jun 2011 18:42:15 +0000

Tagged: Twitter Photo Reinson

Worth Reading. Please Recycle.

kylefreinson — Sat, 12 Jun 2010 21:35:45 +0000

Here’s an excellent blog post making the case for cause related marketing at my expense, partly. I am honored to be criticized and what a great conversation for our historical moment. I think the argument Laura Ferry makes is also valid.

My original short post came to mind during a visit to a Kohl’s a few months ago while in the Phoenix area. Check this out…LORAX.

My question is: have the cause-related marketers who came up with this promotion ever read The Lorax? I do wonder. If not, they really should.

Tagged: Cause related marketing, Kyle F. Reinson, Laura Ferry, The Lorax

Higher Education Goes Online?

kylefreinson — Wed, 13 Jan 2010 00:44:00 +0000

Where will students get their education online? They will certainly find more information online than in any college course — if they know where to look. So why do students keep attending classes and paying for tuition increases year-in and year-out?

Consider scarcity. As of June 2 of this year, this article only received 10 comments. If you click on it and read it you will be exposed to the views of eminent experts in a publication read by the same group — and NOT students. Students themselves should be reading such blog posts and getting many viewpoints about what will be one of the largest investments they will ever make in their future. But they don’t — and they won’t. Here is a visual and conceptual reason why:

Colleges are Going Online!

If you want the value of a car, you go to The Trusted Resource.

The visual aid you see here is the same animal as the Kelley Blue Book. I am sorry if anyone is offended by this, but just put these two iconic texts on the table next to each other and compare.

Now, unless the government began to ban access to information on the Web in some Orwellian way, a college education itself is in line waiting for a slap in the face from abundance. Why would I bring this up as a college professor myself? I believe in academe. I think intellectuals are needed, should be valued and celebrated. However, I am worried that these very intelligent people are reading the same Kelley Blue Book.

My hope is that students in the future, including those in my own family, will be able to learn from the best and brightest without the price tag. I do not pretend to know how that education will be delivered — but I do know that it will be much different and soon.

If you don’t believe me, read and compare the expert comments I linked to earlier in this post to the comments you find here.

Here’s wishing everyone the best trade-in value as we begin to feel the June heat.

Future of Higher Ed Marketing

kylefreinson — Tue, 01 Dec 2009 13:18:37 +0000

The future of higher education is at hand. This trend in marketing will become dominant for colleges and universities as soon as old paradigms have faded away. Twenty minutes or so.
Click here.

Watch here:

Tagged: Higher Education Marketing, Social Media, social networking, Texas A&M

Bill Gurley’s Great Blog Post

kylefreinson — Mon, 02 Nov 2009 19:35:39 +0000

If business owners and organizations do not begin to pick up on the magnitude of open-source software in the marketplace soon, they may just find themselves picking up increasing costs and unnecessary fees when they could be making investments in intellectual capital and hiring more talented thinkers to re-think their future. Bill Gurley does a great job putting this into context with respect to Google.

Where in the world can you go to make a buck when people no longer wish to pay for something they can get free? Information is so difficult to monetize these days; just ask newspapers. Opting out of the Web’s Freemium nature might mean opting out all together. And, perhaps this is OK. Maybe we don’t need as much marketing. Maybe we just need useful content?

Brands can fade away easily or only exist on the Web. Think of all the money that would be saved on Super Bowl Sunday. Donate that to the public good for a change.

Tagged: Google, GPS systems, Gurley